Tuesday, November 2, 2010

Good color, bad color



More horror, hooray! This is a card advertising an independent movie, and I thought the color choices were pretty effective. I wish the image were better, but once again I'll make do. This card uses the typical "horror palette" of black, white and red, but the exceptional brightness of the fork draws the eye. The remainder of the card is relatively subdued, and I think the contrast between the shining fork and the dim text adds some tension and keeps the viewer engaged.



This is actually the backside of the "Scream Freak" card from this post, and it's just plain ugly. The colors are obscenely bright, and the contrast along some edges is painful to look at, causing a "vibration" illusion in some spots. Of course, this is the printer's self-promoting side of a free card, so perhaps it functions as a sort of extortion: "Pay up, and we won't put this hideous thing on the back of your postcard!"

1 comment:

  1. For a printing company this is really bad!

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