Monday, September 6, 2010

Hayman Farms



I like this one because of the color selections, so I apologize for the poor photography. The palette of the background makes use of soft, almost neutral earth tones: brown, beige and orange. The bat motif is incorporated subtly into the design of leaves and abstract swirls over burlap, which is a refreshing change from the garish, in-your-face style of a lot of Halloween event design. In fact, the subtle bats are my favorite part of the whole thing, for this very reason. (Have you heard my new band, The Subtle Bats?)

The logo and text are printed boldly, but not starkly, on top of the background, with the text inside a translucent block that calls attention to itself while remaining easy on the eyes. The logo itself evokes, if not downright parodies, the horizon motif of Barack Obama's campaign logo, and makes use of a pleasantly complementary autumnal palette of greens and oranges.

I admire whoever designed this brochure. Really, it's very well done.

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