Symmetrical and Asymmetrical Design

The assignment didn't specify we had to post good examples of symmetrical and asymmetrical balance, and this is what I had lying around. It'll do.



Here are two samples of really boring symmetrical balance. On both cards the text is centered, and that's about it. The Horror Realm card has a bulleted list of five attractions, which is broken up into two side-by-side pairs with the fifth centered below, making that portion symmetrical as well. The symmetry on both cards makes for clarity and legibility, but it fails to catch the eye.



This promotional card for The New Vampire's Handbook, on the other hand, tries for asymmetrical balance but doesn't do it very well. The large red image on the left carries more weight than the text does on the right, and it unbalances the card, drawing the eye away from the text more than it should. To fix this, I would start by printing the text in a much bolder typeface and taking up more of the black space.